Portfolio - Categories
Portfolio - Corporate Identity (2/8)

Examples are extracted from the personal portfolio of our creative director and lead designer.

Corporate Identity

Corporate identity seeks the essence of a company, expresses it in a visual style and gives recognition to its qualities. It is the gestalt of the organization, including its philosophy and culture as well as its physical characteristics: logotype, logo, symbol / icon, personality, style, name, colour and strapline.


Projects include:
Murray & Roberts Steel group companies, Chianti’s, Pieter Toerien's Theatre, Leopard Creek Tour Championship 2000, LogicalKnowledge, LogicalServices, Samancor – Ferroveld etc.

Chianti’s (Food Franchise)

Chianti’s is one of the restaurants on the casino floor in the Montecasino complex. The Chianti’s identity was also subject to the highly Tuscan themed environment. The project involved the development of a Corporate Identity, food and beverage menu’s, signage, banners and collateral i.e. coasters, match box etc.

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LogicalOptions (Service Industry)

The project involved the design of a monolithic Corporate Identity structure for Educor, with LogicalOptions as the parent company and LogicalKnowledge, LogicalServices and LogicalBenefits the business units. It also involved the stationery rollout and a concept for a brochure style and advertisements.

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Leopard Creek Tour Championship 2000 (Events)

Description of the project will come soon.

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Ferroveld (Industrial & Mining)

Ferroveld is one of the Samancor Chrome business units, part of the leading mining industries in South Africa. The project involved the Corporate Identity development for Ferroveld to be in line with the logo of Samancor Chrome. The icon/symbol used originated from the liquid materials produced and used in the process.

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Other categories

See the next category Corporate Identity guidelines (3/8)