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Portfolio - Corporate Identity guidelines (3/8)

Examples are extracted from the personal portfolio of our creative director and lead designer.

Corporate Identity guidelines

In essence it is the design of standards control, manuals and application systems. A Corporate Identity system sets is place controls for application in all possible areas: basic elements, Corporate Identity permutations, stationery, vehicle livery, clothing, promotional, literature, signage, electronic media and reproduction.


Projects include:
Sasol (literature section of standards manual, Tone of Voice brand book concepts), Vodafone (retail standards manual), Murray & Roberts (CI Manual), Dimension Data (uniform, promotional and electronic sections of standards manual), Montecasino (retail standards manual), LogicalOptions (advertising controls and brochure style), Eskom (exhibition/show stands) etc.

Sasol (Petroleum)

Sasol’s core business endeavours can broadly be defined as mining and petrochemicals. The project involved a "Brand Box" that was created for the presentation of the brand in every conceivable environment. It consisted of several booklets together forming the essence of the corporate identity standards manual.

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Ochre (Broadcasting)

Clear Media and Effect Media were two leading film/TV and social communications organisations, part of Johnnic Communications Group. The name “Ochre” was chosen for the new company. The project involved coming up with a concept for the brand book, which reflects the colours, corporate identity and CI guidelines.

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Murray & Roberts (Industrial)

Description of the project will come soon.

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Vodafone (Telecommunications)

Description of the project will come soon.

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Other categories

See the next category Stationery (4/8)