This example is extracted from the personal portfolio of our creative director and lead designer.

Lopis pet food (Food packaging)

The Lopis pet food range form part of the Martin & Martin product offering. The previous product architecture/range included Lopis (Friskies, Come 'n Get It, Chef's Blend, Mighty Dog, Fancy Feast, Felix and Epol) West's (Beeno, Ovals, Ken-L and Nibbles) and Bob Martin (Vetcare, Bob Martin and Favour) products.

       
       

The project involved to refresh the existing Lopis identity and create a brand architecture that would accommodate the wide range of products and be impactful on shelf. A colour ribbon was designed as a secondary identity element and the colours were repeated across the range for category differentiation. This pack architecture was then rolled out onto 113 packs across the following categories: tin food, dog food, cat food, pellets, accessories, insecticidal products, bird food, vetenary products, toys, treats, supplements and treatments.

Other examples

Return to the other Packaging examples